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Social SEO is the practice of adding text-based features like captions, alt-text, and closed captions to your posts to help people browsing social platforms easily find your content. It helps your content be seen by people who are actively searching for companies like yours or the products and services you offer.
Social networks are not technically search engines, but they all have search bars. And big social platforms are incorporating ever more features of traditional search engines to help match users with the content they want to find. Social SEO is all about getting seen when people are actively searching for content, rather than scrolling their feeds.
Social SEO helps your content be seen by people who are actively searching for companies like yours or the products and services you offer. It can help you grow your business accounts on all social media platforms.
Here’s what you need to know to get your content found on every social network. Instagram SEO tips: Optimize your Instagram profile SEO. Use keywords in your name, handle, and bio, and include a location if relevant. Include relevant keywords and hashtags in the caption. Hiding hashtags in the comments is no longer effective. Keywords in the caption help your content appear on keyword search pages.